Search Engine Optimization (SEO)

These days it simply isn’t enough to have a website. Your customers need to be able to find it! If you’re hoping to achieve a good position on any of the major search engines (Google, Bing, Yahoo!, etc) you need to start thinking about Search Engine Optimization (SEO).

Did you know you can’t just search for your business on Google and receive the real ranking result? Google recognises that you have visited your website before and gives it higher priority to your computer because it assumes you are most likely searching for the same website.

So how do you find out your real ranking position? By implementing Google Analytics and Webmaster Tools throughout your website you will receive your true ranking positions plus hourly updated data on who is visiting your website, where they are coming from, what they are doing and much much more. This invaluable information provides you with the tools to make informed decisions about the future direction of your website and SEO plans.

SEO is a large and complex beast within the IT industry. Not made any easier by the fact that nobody knows the exact algorithm Google uses to rank their listed websites. However there are certain things you can implement within your website that will boost your website ranking. The techniques PPM Graphic & Web Design (PPM) employs are called ‘on-page’ optimization.

PPM will work with you to create your most advantageous keywords and keyphrases and then employ the best SEO techniques to boost your search engine ranking.

Want your website on the first page of Google instantly? PPM can do that too. Once registered for Google Adwords account your website can start appearing on the first page of Google for any search terms you like. (Note: Google Adwords is for website owners willing to pay per click). PPM can help to set up your Google Adwords account, determine the best keywords and keyphrases for your website, and tweak the settings for maximum results.

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